This weekend marked the official release of
The Dark Knight Rises, the last in the
Christopher Nolan trilogy of
Batman films. My wife and I joined several of our friends for a road trip up to Seattle to watch the film on the largest IMAX screen still projecting film in the Northwest. By the end of the day we had covered almost 400 miles, seen the film on two screens, projected in two different formats on a journey that lasted almost 18 hours, and reinforced this storytelling truth to me: Format Matters.
